Why Your Business Needs Mobile Technology Over the past ten years, mobility has become essential to the success of growing businesses around the world. The increased use of mobile technologies has led to greater freedom, higher efficiency, better communication, and improved customer service for businesses spanning a variety of industries.
At this point, choosing not to have a mobile component to your company is no longer an option. It is the edge that you need to put your business above the competition, which will lead to a larger client base and higher profits. Depending upon the mobile and online reach you choose to give your company, you could see an improvement in various aspects of your day-to-day and long-term achievements, including:
- Communications and Networking
- Research and Development
Continue reading to find out more about how mobile technology can help your business increase productivity and gain more of a market share while providing better products and services.
Communications and Networking
Every business needs to have a dependable system in place for internal and external communications. Not only do you have to be in constant contact with staff and colleagues; you have to stay in touch with your clients and vendors, as well. With a reliable means of communication, you can make sure deadlines and quotas are being met in real time, no matter your location, leading to more efficient time usage and higher productivity. Employees can check stock levels while on sales calls, place orders on the go, and even collaborate on projects together across the globe, if necessary. On the other hand, having an open line of communication with your clients and customers can lead to greater customer satisfaction, which can bring in new customers through word-of-mouth referrals.
From a marketing standpoint, mobile technology can give your business access to a wider audience of potential clients and customers. Of the 97% of people who read text message ads and news, about 84% respond within an hour of receiving them. Online target advertisements increase the number of sales that you make because they are already tapping into the group of people most likely to be interested in your product or service.
In addition to mobile and online ad campaigns, your business can attract returning customers by sending out vouchers, coupons, and loyalty discounts through text and email messages when you have mobile technologies at your disposal. If one of your staff is on a sales call or business trip, they can sign up new clients and conduct transactions with the right mobile technology, not to mention keep track of your business’s finances through mobile banking.
Research and Development
One often overlooked perk of having access to mobile technology is the impact that it can have on your ability to give your customers and clients what they really want. Research and development can be costly, but with the near-instantaneous feedback you receive from your client base through the mobile technology you have in place, you can expand and restructure what you offer without that added cost and release new products and services more quickly. Giving your clients the ability to have a say in what you offer makes them feel more invested in your company’s success, which will add to the loyalty that they feel toward you.
The benefits of making your business mobile are clear. By choosing to go mobile, you are giving your company the edge it needs to succeed in the constantly changing climate of today’s marketplace. As the Miami area’s leading telecom solutions company, nQuery Solutions is best equipped to integrate your Miami-based business with today’s technology.
As the founder of nQuery Telecom Solutions, Emilio Diaz uses his 20+ years of experience in the telecom business to help build cost effective telecom solutions for businesses, nonprofit organizations, and government institutions. His experience as an innovative technology entrepreneur and a long-term business owner gives him intuitive insight to help boost productivity and maximize future growth.
You can reach Emilio at email@example.com or call 305-760-8491.